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Human to Human - Brand Consultants

About

We are a
Brand Consultancy
studio that walks towards
a more human world.

We believe that the power of a brand resides in the quality of their relationships with its customers.
‍
We care to create, strengthen, and even fix this relationships through brand, research, marketing and communications.

10+

YEARS IN THE
INDUSTRY

Since 2010, we have learned that once you switch from pushing your product or service to your customers, and instead, you place your customers at the center (including your employees, being your very first customers), you stop competing in a B2B, B2C commercial ecosystem, and start building H2H (human to human) relationships, proven to be more reliable and more profitable in the long term.

WE LOVE WORKING AND CO–CREATING WITH:

SUCCESFUL
COMPANIES |

&

SERIOUS
ENTREPRENEURS |

with both strategic and creative solutions in Branding, Research, Marketing & Communications.

BRAND STRATEGY

Understanding what your customers want, who they are, and what makesyour brand and products & services relevant.


Brand Positioning
We help you identify your businesses competitive position to build the foundations of connection, creativity and communications with your audiences.

Go-To Market Strategy
We help your businesses to amaze and engage with new or established customer communities with brand identity tools, creativity, campaigns, media planning and commercial tools tailored to your customers.

Market Research & Studies
We help you make informed business decisions based in market, customer, trends & tendencies or competition with on & offline research and studies.
‍
· Strategy Definition & Discovery Workshops
· Business Modeling workshop.
· Value Proposition Design workshop.
· Customer Experience Design workshop.

BRAND IDENTITY

Defining your brand’s phonetic and visual identity in every touchpoint. (And audio, smell, flavor and tactile experiences).


Phonetic Identity
We help you find the right name for your business, a slogan that promises or describes your offering, and your brand’s commercial voice and messaging style.

Graphic Identity
We help you establish the visual character and personality for your brand and products & services, in terms of colors, forms, typographies, illustrations, symbols and visual supports for all communications, including editorial, web, photography, videos and architecture & interiors.

Place Identity
We help you bring and communicate an identity for communities and citizens, through understanding their core values and personalities to design your street, park, neighborhood, city or country.

Legal Protection
We help you get everything protected, from naming, commercial slogans, taglines, logotypes, character designs, illustrations, photography, packages, music or sound design, and every creative asset we create for your brand.

BRAND COMMUNICATIONS

Building, strengthening and even fixing your brand—customer
relationships, by delivering your brand’s voice, emotions and reasons tailored to your audiences.


Advertising Campaigns
We create and execute advertising, promotion and awareness concepts, media planning, and reporting for all your marketing and business objectives on & offline.

Internal Communication Campaigns
We create and execute internal communication campaigns for all your cultural and institutional objectives, including audiovisual productions, installations, interior space design and events.

Editorial Design & Communications
We help your marketing, internal communications, advertising, human resources, innovation and product departments to create editorial design applied to CRM, such as mailings, landing pages, articles, brochures and all forms of editorial content.

Social Media Campaigns
We create and execute advertising, promotion and awareness concepts applied exclusively to social media channels for digital native, brick-and-mortar and hybrid brands.

CUSTOMER EXPERIENCE

Analyzing, creating and delivering value in every customer—brand interaction. Digital or physical, no stone will be left unturned.


Customer Journey Mapping
We help you create or identify your customer’s journey and touch-points from awareness to consideration, to trial, to purchase, to loyalty, to advocacy.

Touch—Points Satisfaction Development
We help you discover your customer satisfaction in every interaction and every step of their purchase, then, we set out to create better ways of delivering value.

Online Customer Journey Analysis
We help you map your online delivery customer journey, analyzing the critical aspects of your delivery: communication, platform, product integrity and packaging.

Production Services
We provide production services for every action we suggest you take for your brand, from packaging labels to institutional videos to store front neon signs to character animations, we make this happen.

COMPLETE SERVICES LIST

Analog’s whole list of capabilities, products and services available to you. Made by us and by our professional services network.

  • Brand Identity / Corporate Image

  • 360º Advertising Campaigns

  • Social Media Marketing Campaigns

  • Internal Communications Campaign

  • Editorial Design

  • Website Design & Programming

  • Graphic Design

  • Illustration

  • Copywriting

  • Naming

  • Logotypes

  • Customer Experience Analysis

  • Digital Customer Journey Analysis

  • Social Media Strategy

  • Go-To Market Strategy

  • Discovery Workshops

  • Brand Strategy Definition

  • Packaging

  • Video Production

  • Architecture & Interior Design

  • Market Research & Studies

  • Photography Production

  • Media Planning

  • Creative Strategy

  • Commercial Brokerage

  • Audio Design

  • Printing & Editorial Services

  • Market Research & Studies

  • Public Relations Management

  • Intellectual Protection Services

  • Marketing Consultancy

  • Hospitality Consultancy

Our Clients

Humans that have worked with us, and have trusted our heads, hearts and hands with their brands.

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Human to Human
Brand Consultants

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© Analog Brand Consultants 2023

Work

We are the planet’s
most unpopular
brand consultants.

We are powerful creatives driven by brand strategy.

Everything we set out to create has its foundations on building the best relationship with your customers.

Everything we do connects and works.

Chicken Ready

Same old western story. Brand new cowboy.

Food & Drink

Brand Strategy

Brand Identity

Brand Character Identity

Production Services

La Alberca de los Nadie

A film about the nobodies: the faceless & nameless

Media & entertainment

Brand Identity

Production Services

These selected cases prove our co–creative approach, our understanding of your business goals and objectives and that we are a catalyst for positive business change.

DOWNLOAD OUR PORTFOLIOS HERE

CORPORATE BUSINESS SOLUTIONS STARTUP BUSINESS SOLUTIONS
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Human to Human
Brand Consultants

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© Analog Brand Consultants 2023

Approach

We believe in
Human to Human
relationships.

We create the greatest viable value in everyone of your customers’ touch-points and brand interactions.

From ideation to production, from naming your business, to websites, to internal communications, from advertising campaigns to packaging, to employee recognition events, to business cards, we’ve got you covered.

We know every brand is unique, however, there are four key business moments where our thinking & work is more often required.

Creation

I am starting a business, a new product launch & want to connect with customers.

Consolidation

I want to consolidate my business& establish a solid brand.

Growth

I want to grow my business & expand my reach.

Challenges

I have specific brand challenges , that need a fresh set of minds.

Smart Brands Approach

Since 2010, our approach and methodology have been nurtured by three main schools of thought: Human—Centered Design, Design Thinking, and Gestalt. This allows us to create our processes with your customers, and your business, as the center of everything we set out to create.

We aim to understand your business & your clients, then we set out to create, amaze & engage.

We measure three times before hammering the nail.

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Human to Human
Brand Consultants

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© Analog Brand Consultants 2023

Contact

We are eager to
meet you & work
together.

World–Class Brand Consultancy proudly made in México

Since 2010, we’ve been helping both, succesful companies and serious entrepreneurs not only to build smart, customer–tailored brands that last, but to strenghten their brand and customer relationships. Reaching for a more Human World one brand at a time.

Get in touch

Brand Consulting

Starting a new business or reaching for greater success with your already stablished brand?

Reach out on +52 (81) 1488 9786
Or send us an e-mail to hi@losanalog.com

Job & Internships

Become part of our team. Together, we the unpopular, will reach for a more human world for brands.

Send us your CV and portfolio tohi@losanalog.com

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Human to Human
Brand Consultants

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Human to Human - Brand Consultants

< Work

Chicken Ready

Same old western story.
Brand new cowboy,

Founded in 2018 right in the Mexican border with the United States, Chicken Ready was born from the idea that fried chicken should be local sourced for local consumption. The challenge was to make a brand new fried chicken joint that played in both sides of the border combing the values, identities and people that make the Juárez (MX) and El Paso
(US) border the most unique, mixed and alive border between these two countries.
‍
Our involvement started from analyzing and researching the main shared characteristics between the twin cities in terms of shared identity, to set an initial creative base, combined with shared fast-food and fried chicken consumption traits, to later develop a friendly, accesible, franchise-souled brand identity and experience, settling in a cowboy, far-west narrative reminiscent of a place that once was the same territory.
‍
To full-circle this western story, we gave life to Paul Joe Free Toe, our adventurous cowboy hero that with his presence both communicates and lives the brand's core values, making the franchise a bit more human, relatable and fun.
‍
From idea to identity, photographies and videos, to packaging, character design,
advertising, social media and interior design, we made the US-Mexican border feel like the good ol' times again. Yee-haw!

Services

Brand Strategy

Brand Positioning

Brand Identity

Phonetic Identity

Naming

Brand Voice

Graphic Identity

Logotype

Packaging

Brand Character Identity

Naming

Back Story

Comic Strip

Production Services

Photography

Video

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Brand Consultants

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La Alberca de los Nadies

A film about the nobodies: the faceless & nameless.

In August 22, 2010, in San Fernando, Tamaulipas, specifically at El Huizachal, an horrific and unsolved crime emerged, known as The Tamaulipa’s Massacre: 72 corpses belonging to migrants from diverse origins including women, children and men, where discovered in what can only be described as a “pile of bodies”.
In 2022, inspired by this tragic event, José Luis Solís (Mexican Film Director) and Kérosen Studio developed & filmed a movie with the aim of redirecting an eye into this unsolved case and to also give representation to those unnamed & ignored: The Nobodies.

Our involvement started as visualizers, where art & concept direction shaped the main visuals for a movie poster, & press kit for the movie.

To full-circle the story & representation of the event, we decided to focus on the simile of “a pool within a pool”. A pool of blood and death, inside a pool of bodies, inside a literal pool. Thus, this idea became the main representation for the identity and expression of the movie, it’s main logo, & documentary inspired treatment for collaterals, such as editorial & typographic selection.

Services

Brand Strategy

Brand Positioning

Brand Identity

Logotype

Typography

Animation

Production Services

Art Direction

Photography

Editorial Design

The art direction for this photoshoot aimed to reflect, abstractly, a cadaveric state to represent the raw nature of the story and that of the discovery of the migrants’ bodies that inspired this film.

A pool of blood, inside a pool of bodies.

A corroded typographic style was developed for the shapes of names and main title.
These were inspired by numeralia found in abandonded classical Mexican town houses.

Press Kit contains a diary with photographic material that details the true nature of the event the movie was based on.

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Brand Consultants

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© Analog Brand Consultants 2024